Open Educational Resources (OER): Accounting, Marketing & Management

Typically used for Principles of Accounting course. Introduces accounting principles with respect to financial reporting. Demonstrates how decision makers use accounting information for reporting purposes. Focuses on the preparation of accounting information and its use in the operation of organizations, as well as methods of analysis and interpretation of accounting information.

Managerial Accounting was written around three major themes: Ready, Reinforcement and Relevance. This book is aimed squarely at the new learning styles evident with today’s students and addresses accounting industry changes as well.

Uses annual reports of real companies to illustrate many of the accounting concepts in use in business today.

Good resource on introductory financial accounting.

Teaches management principles to tomorrow’s business leaders by weaving three threads through every chapter: strategy, entrepreneurship and active leadership.

Teaches the experience and process of real-life marketing, not just the vocabulary.